Project Overview

Design Perspective is a printed booklet that expresses the philosophy behind meaningful design. The goal was to craft an attention getting, modern print piece that balances typography, layout, and color theory while communicating a clear design viewpoint.

This project allowed me to merge storytelling with expressive visual composition.

My Role

Print Designer • Typographer • Layout Artist • Visual Designer

Tools

InDesign, Photoshop

The Challenge

Translating design thinking into print requires a careful balance of hierarchy, spacing, and visual flow. The challenge was to create a cohesive booklet that conveyed the message while maintaining clean, modern aesthetics.

The Solution

A polished, multi-page booklet featuring:

• Geometric visual elements

• Intentional spacing and alignment

• A modern color palette

• Strong typographic hierarchy

• Emphasis on message clarity and visual rhythm

Process

1. Concept Exploration

• Creativity and imagination

• Explored visual metaphors for perspective and structure

2. Initial Sketches

• Experimented with horizontal formats

• Explored asymmetrical layouts

3. Typography Decisions

• Chose modern typefaces

• Used size + weight to guide the reader’s eye

4. Visual Design

• Created geometric shapes to reinforce the “perspective” concept

• Selected colors that evoke creativity and balance

• Iterated on spacing and alignment to maintain clarity

5. Production Prep

• Organized print-ready files in InDesign

• Ensured proper bleed, margins, and export settings

Outcomes

• Produced a clean booklet concept

• Strengthened my understanding of print design and typographic balance

• Demonstrated my ability to translate conceptual ideas into visual form

What I’d Improve Next

• Use more creativity to fill in empty spaces

• Change the letter outline on the inner pages